Raeka Beauty

This project focused on developing growth strategies for Raeka Beauty, an Austin-based natural skincare company offering affordable Ayurvedic-based products. To drive customer acquisition, our key recommendations included implementing referral programs to incentivize sharing, product demos to introduce Raeka to new audiences, and social media contests and influencer partnerships to boost digital awareness. For retention, we advised launching an educational blog to engage existing customers by sharing skincare tips and brand updates. Each tactic was carefully selected to authentically communicate Raeka's ethical sourcing and high-quality, plant-based ingredients to both new and loyal customers. By leveraging word-of-mouth, events, and digital platforms, our strategies aimed to organically introduce Raeka to wider audiences while strengthening connections with current patrons through valuable education and engagement opportunities.