Professional Experience
As an Analyst for a State Government client, Tyler generated data prototypes and conversation flows using Visio to improve SMS interaction timing, accuracy, and comprehension. He collaborated on presentations communicating customer journeys and insights that contributed to a successful product launch.**
Tyler gained experience enhancing public services through human-centered design
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**Information omitted due to non-disclosure
As a Product Marketing Intern at Jolteon, a start-up focused on bridging professional opportunities and fundraising for underserved students, Tyler executed go-to-market strategies for the Austin market. He onboarded over 10 student organizations to the platform, increasing engagement by 30%. Tyler also conducted market research on product positioning, refining Jolteon's strategy and rollout in Austin.
He gained valuable experience bringing an emerging product to new markets and product positioning.
While at Accenture, with Coinbase as a client, Tyler presented over 10 strategic recommendations to a client leveraging AI and the Metaverse to enhance brand equity. He conducted a comprehensive analysis of competitors' technical capabilities and offerings, empowering the client to make data-driven strategic decisions.
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Through this internship, Tyler honed his skills in strategic planning, data analysis, and communicating recommendations while consulting for Fortune 500 companies.
As a Project Manager at Rochelli French Patisserie, an artisanal bakery, Tyler led a team of analysts to redesign the company website aimed at increasing web traffic and engagement. His team created website mockups and proposed an optimized site. By conducting analytics, Tyler identified opportunities to refine the UI/UX design to boost time-on-site and pageviews.
Tyler gained valuable experience spearheading digital transformation initiatives for traditional businesses in the F&B industry.
As a Junior Marketing Analyst with OMG Squee Bakery as a client, Tyler created social media and email campaign materials and presented data-driven strategy recommendations to the client. On his team, he provided extensive competitive market research and customer data insights. He monitored performance, identified optimization opportunities, and helped expand community outreach by 20%.
Tyler gained experience supporting integrated marketing efforts for a local business.
As a Litigation Assistant at Wynne and Wynne, a boutique family law firm, Tyler digitized over 100 case law research files, enabling paralegals to conduct research 30% faster. He maintained the technology suite for the legal team, reducing disruptions during court proceedings by 40%. Tyler also prepared client-facing documents and supported case administration ahead of hearings.
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He gained valuable experience supporting high-stakes legal proceedings and honed his operations skills in a fast-paced environment.
My Projects
My past client collaborations have honed crucial marketing skills in research, strategy development, and content creation for digital campaigns, brand messaging, and engagement tactics. These projects have enabled me to synthesize insights into tailored solutions that have achieved real results for clients, showcasing my passion for applying marketing best practices to make a tangible business impact.
